Warner Music Benelux, part of Warner Music Group and one of the world's largest music companies, aims to bring artists to the top and build long-term careers. Over the past period, she has developed a new ambitious vision. Summiteers supported this in a “light touch” way, by helping to put what was in the team's heads down to paper. A next step is bringing the vision to execution, where the team seeks a balance between ambition, execution and continuing to build the team and the organization. As a tool for this, we help roll out an annual plan cycle, for a clear overview, prioritization, and working towards concrete results in a fixed cadence. This ensures impactful work and contributes to the desired culture of ownership and entrepreneurship.